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Puma Has Excellent Management Team

by

Adrian Mike

As the famous manager in New York, John Hill, said, “Puma does a very good job on brand management among the sports garment brands. Its product line is designed to be very rigorous and reasonable. At the same time, it has a longtime and clear goal on the market subdivision and channel of distribution.”. By virtue of excellent sales strategy, Puma’s stock has been trusted in German market for many years.

On the basis of “Life Opinion”, Puma divided its consumers into different types. Jochen Zeitz disclosed that Foot Locker put forward a plan to sell all fronts production of Puma in chain stores. Accepting this, Puma could sell its products as much as twice of the usual. However, this suggestion was refused euphemistically. Because they did not want to let their customers who bought Puma’s coolest production found what they looked for with efforts could be seen any where. Zeitz pointed out that sales growth was not their goal. Only long and stable growth and the firm relationship with customers were their goals

Not only the preeminent management team, but also a international top-level design team contributed to the quick success of Puma brand. Dating back to 1999, Puma put forward the concept of “Crossover”. They joined hands with Jil Sander, the giant of German garment brands, to design high-end casual shoes. Very soon; Puma attracted a large number of fans with the help of this new concept. Besides, the cooperation between sport brands and fashionable brands become a trend till today. In 2003, Puma took actions first and became partners with BMW’s Mini Brand. Afterwards, Puma successfully got the right to sponsor the most possible championship of F1 in 2004, BMW-Williams car team. At the same time, Puma even joined hands with F1’s giant Ferrari to produce racing shoes, racing suits and other products. In 2007, Puma rebuilt the links with Japanese jeans brand Evisu and promoted a new series of jeans called “True Love Never Dies”. Mixing Evisu’s outstanding jeans craft and Puma’s creative designing elements together, the appearance of this series attracted a lot of attention in the fashionable circle all over the world at once

The core of Puma’s market subdivision is to grasp “Early-Adopter” tightly. According to the marketing theory, all the customers could be divided into “Innovator”, “Early-Adopter”, “Early Majority”, “Late Majority” and “Laggard” on the basis of the time and degree that they accepted the new production and new technology

Today, Puma has a great change from the Puma in our minds. We can meet Puma products at almost any streets. Likely, we may accept Puma’s thought that exercise is the philosophy of life attitude to some degree.

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